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- Technology firms such as IBM, Oracle, Google, Amazon, SAP, Cisco, and Microsoft.
- Institutions such as Harvard, Oxford, MIT, Insead, Penn, IMD, and The World Economic Forum (WEF).
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|2018||PwC||The rise and rise of immersive technologies||Strategy||Report||Web||https://www.pwc.co.uk/issues/innovation-and-technology/the-rise-and-rise-of-immersive-technologies.html|
|2018||Capgemini||Augmented and Virtual Reality|
|2017||McKinsey||Augmented and virtual reality: The promise and peril of immersive technologies||Strategy||Report||Web||https://www.mckinsey.com/industries/media-and-entertainment/our-insights/augmented-and-virtual-reality-the-promise-and-peril-of-immersive-technologies|
|2016||Goldman Sachs||Virtual and Augmented Reality Report||Strategy||Report||https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf|
|2016||Deloitte||Augmented and virtual reality go to work||Strategy||Report||Web||https://www2.deloitte.com/insights/us/en/focus/tech-trends/2016/augmented-and-virtual-reality.html|